Less than a month after Google had a major company restructuring, the tech giant unveiled its new logo today. The animation in their home page shows a hand writing the new logo.
According to Google’s blog, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
If you try to use Google Chrome from your smartphone today, just like the first thing I did when I heard the news, the branding has changed in the apps. The letter “G” has been changed to the new font style. Also, if you search “Google logo history,” a slideshow appears with a timeline of how their logo evolved through the years. Today, the logo is no longer static. Four dots transform to a “G” still using the four colors we are familiar with. Google calls it a “family” – logo, dots and icon.
Google is everywhere. Billions of people use Google for almost anything – search, social networking, email, online collaboration and file storage – from various kinds of devices. With this update, we know that Google is constantly changing in the same rate or even faster than the way people interact with it are changing the devices they use and why they use it.
My key take-away is that no matter how big or small of a company you are, you need to keep up with the change in technology in order to cater to your audience and provide them with the best experience at every encounter. This is one valuable branding and marketing lesson.
If you would like to see how their logo has digitized itself through the years, they documented it here.
If you are looking for the right time to make that website change to be mobile-friendly or for your social media marketing to be more engaging to your target market, this might be the sign you’ve been waiting for. Go and change!
Interested in more information about social media management or a mobile friendly website? Contact us today!